Business report

Townsquare south tier leader is selected

It is the seat of a major state university and includes neighboring towns such as Johnson City and Vestal. And, it’s a place of Townsquare Media –owned radio stations and local digital properties serving the southern part of New York.

Effective today, the Townsquare operation has a new Marketplace President, rising from Director of Sales.

Winning the promotion is Mary Beth Walsh, with the news shared by Townsquare via a Tweet made on June 13. She reports to RVP Matt Kiger, who tweeted, “Mary Beth is a beacon in the community and leads our efforts with all key agencies and advertisers and is a total difference maker for our team and our business.

Walsh knows a little about the stations in Nielsen Audio’s Market #196, made up of the best Country WHWK-FM 98.1 “The Falcon”; Top 40 WWYL-FM “Kiss 104.1”; News/Talk WNBF-AM 1290 and its 92.1 MHz FM translator; WYOS “CBS Sports Radio 1360”; and Rocker heritage WAAL-FM 99.1 “The Whale”. That’s because she served as market manager for Citadel Broadcasting properties and through that company’s merger with Cumulus Media. Walsh also stayed on during the cluster’s ownership transition to Townsquare.

Walsh hails from the Southern Tier and is a Broome Community College alumnus who started in radio in 1992 at the former Stoner Broadcasting, later working for American Radio Systems. She then spent time with Wicks Broadcasting before joining Citadel.

Walsh succeeds Barbara DeGonzaque Meaney, who became director of sales and customer success for Citadel properties in Syracuse, northbound on I-81. She had run Townsquare Media’s Binghamton stations since January 2016.