Business report

Synamedia deal strengthens its SaaS strategy

A London-based independent video software provider has purchased a private provider of a cloud-based video delivery platform optimized for “just-in-time” processing of live video streaming.

With the acquisition of QuortexUK based Synamedia believes it has enhanced its cloud video network capabilities, complementing its VIVID workflow as a service (WaaS) with a set of products focused on OTT content processing, disaster recovery, long-tail content processing for large service providers and live events.

Using a patented pay-per-stream model, Quortex’s just-in-time technology frees up resources if no one is watching a channel.

“This methodology offers significant time-to-market and cost advantages over existing cloud approaches, while ensuring that every resource deployed serves a purpose,” the companies say.

Quortex uses multi-tenant SaaS technology that scales to network, infrastructure, and audiences; it automatically scales cloud resources up and down. The service is designed for all live streaming providers.

Quortex is a founding member of Greening of Streaming.

Julien Signes, Executive Vice President and General Manager of Network Video at Synamedia, said, “In pioneering just-in-time video stream processing and delivery, Quortex has innovated live services that come to life dynamic when processing a user request. This sea change in the economics of cloud processing will accelerate the migration of live video services to the cloud. We see tremendous potential as we expand Quortex’s reach globally – for the growing D2C live streaming market as well as our legacy service provider customer base who want to reduce infrastructure costs and meet their CO2 reduction commitments.

Quortex was founded in Rennes, France in 2018 by a team of video industry experts. Clients include beIN Group Media.

Company employees in France and the UK will join Synamedia.