Business report

Rumor has it Lynette Romero takes the KNBC slot

On September 14, veteran entertainment journalist and KTLA-5 team member Sam Rubin shared the news that the well-known 24-year-old station veteran Lynette Romero had left what is now the West Coast flagship station of the nation’s largest television station owner, Nexstar Media Group.

His departure made headlines over how management chose to share the news and a former co-anchor’s unscripted ‘apology’ to viewers during the September 17 telecast of the KTLA5 Morning News which ultimately cost him his job.

Why did Romero leave? Rumors swirled that she was jumping around town, in Burbank, in particular. This chatter turns out to be quite correct. She joins the press team of KNBC-4.

Concretely, she will soon be a TODAY in LA presenter/reporter – a much bigger role than what FTVLive.com reported was a similar weekend anchor role at KNBC, where she would compete directly against her former team and former co-anchor Marc Master at KTLA-5.

Starting Oct. 10, Romero will join Adrian Arambulo, meteorologist Belen de Leon and traffic anchor Robin Winston for newscasts that air between 4 a.m. and 7 a.m. weekdays.

It sparks an early morning news war between KNBC and KTLA, while also warning KCAL-9 as it seeks to establish its own local news block which is set to begin at 4am. Then there’s KTTV-11, the FOX O&O and its hit “Good Day LA” and KABC-7.

“Lynette has the right combination of journalistic experience and genuine warmth that comes through on the air and in person,” said Renee Washington, vice president of news at KNBC-4. “She’s a dynamic presenter with an optimistic approach to helping our viewers start their day, and I’m happy to welcome her to the NBC4 family.”

In a video shared with NBC4 audiences, which appears above, Romero said, “I have a new family, I have a new home. I’m going to “Today in LA” on NBC4 and I’m so excited. So come with me, let me open the door and welcome you. I am excited to begin.

Meanwhile, KTLA is now looking for two new weekend news anchors, as he parted ways with Mester over his unscripted and unauthorized remarks about Romero’s exit.