Business report

Retirement plans revealed by Missouri broadcaster leader

After 45 years in broadcasting and 10 years at its head, the president of the Missouri Association of Broadcasters announced that he was retiring. However, that won’t happen for almost a year.

Mark Gordon informed the MBA Board on Wednesday (09/22) of his intention to retire on June 30, 2023.

In making the announcement, Gordon said: “I am very proud of our accomplishments over the past 10 years, now is the time to hand over the baton to a new generation of leaders.”

Under his leadership, the Missouri Broadcasters Association won a “significant” lawsuit against the state of Missouri, which the MBA says brought direct advertising revenue to broadcasters. Recently, the MBA negotiated the protection of radio stations’ ability to broadcast video games for high school sports.

Additionally, the Radio Talent Institute was started by the Missouri MBA, one of only nine in the country. Guiding the association through the uncertainty of the pandemic, Gordon is happy to leave the organization in good financial health.

Gordon continued: “None of this is done by one person. We have great staff, great boards, committee chairs, great legal counsel, great lobbyists, and committed members. I look forward to assisting the board in any way I can in finding the next leader of the Missouri Broadcasters Association.

While at the MBA, Gordon also served on the executive committee of the National Alliance of State Broadcasters Associations, serving as president in 2020.

Prior to joining the MBA, Gordon was Vice President/General Manager of KOZL-TV and KOLR-TV in Springfield, Mo.

The MBA is a trade association that will celebrate its 75th anniversary in 2023. It serves more than 350 live radio and television stations in Missouri.