Business research

National Business Research Institute recognizes Rain Bird for its commitment to employee engagement |

Rain Bird Earns a Place in NBRI’s Circle of Excellence

PLANO, TX, June 20, 2022 /PRNewswire-PRWeb/ — The National Business Research Institute (NBRI) has included rain bird Corporation, the leading provider of irrigation products for residential, commercial, golf and agricultural applications, in its Circle of Excellence for the eighth consecutive year. The NBRI Circle of Excellence recognizes organizations that place a high value on employee and customer engagement and commends the leadership of these organizations for their commitment to the process of continuous improvement.

Organizations selected for this honor have proven their dedication to their employees by conducting top-notch surveys with NBRI to gather employee feedback on numerous topics and taking action based on the results. To be recognized by INBRan organization must score at or above Stretch Performance at the benchmark 75th percentile when measured against its industry.

rain bird is benchmarked or benchmarked against its industry, which is a subset of NBRI’s Big Data of 10.5 billion survey responses. Rain Bird performs at the Stretch Performance level. NBRI commends Rain Bird’s management for its commitment to scientific and psychological research of its customers and the continuous improvement of its customer experience.

Rain Bird adopts the best practice of continuously evaluating and targeting variables that drive employee engagement, including job satisfaction, management style, culture and fairness. NBRI’s root cause analysis, including linear regressions and random forest models of Rain Bird’s raw data, provides Rain Bird with the insight and action needed for continuous improvement in thinking, behavior and customer experience.

“Great business leaders manage the people, processes and products of their organizations. They understand that the wealth of information INBR obtains from their clients and customers allows them to manage how people perceive their organization in a very precise, efficient and targeted way. These experiences determine the financial performance of every organization, whether for better or for worse. Understanding thought and managing experiences for maximum performance is what we do at NBRI,” says Dr. Jan G. West, Ph.D., CEO and psychologist at NBRI. “Rain Bird’s great achievement in winning this prestigious award is a direct result of Rain Bird’s commitment to measuring and improving the experience of its customers.”

“This recognition reflects our commitment to employee engagement and continuous improvement. We especially want to thank our employees, as their care and honesty are essential to our company in our pursuit of organizational excellence. The results help Rain Bird to shape related ongoing efforts to attract, develop and retain talent and suggest process improvement opportunities,” said Ivonne FloresSenior HR Manager at Rain Bird.


Situated at Azusa, California., rain bird Corporation is the world’s leading manufacturer and supplier of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry’s widest line of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries worldwide. . Rain Bird has been awarded over 450 patents worldwide, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water™ are about using water wisely. Its commitment extends beyond products to education, training and services for industry and the community. Rain Bird has state-of-the-art manufacturing facilities in United States, Chinaand Mexico.


INBR conducts employee, customer, and market research for businesses and uses this data to help organizations leverage these human factors to drive improvements in operations and strategy. With extensive experience across all industries, NBRI’s research teams provide clients with a combination of deep industry knowledge and expert advice. NBRI’s mission is to help its clients set new standards of excellence in their industries, and their product offerings, such as root cause analysis, ensure that their clients will focus on the most impactful issues.

For more information, contact

Ivonne Flores

Rain Bird Society


[email protected]

Media Contact

Scott AtkinsNational Business Research Institute, Inc, 1 972.612.5070, [email protected]

SOURCE National Institute for Business Research, Inc.