It is known in the radio industry for its compliance and content distribution software which provides stations with products designed to achieve full advertising accountability.
Today, he joins a portfolio of media companies, including vCreative and Counterpoint software.
In an announcement published on Tuesday (1/25), Banyan Software Inc. revealed that he had bought Mr. Master Inc.
Terms of the deal, including price, were not disclosed.
However, Banyan notes that it “uses a decentralized management philosophy, allowing Mr. Master to operate independently and continue the successful practices that led to Banyan’s acquisition interest.”
Mr. Master products include Automation Import Manager (AIM) software, which handles over a million spots every week in addition to short and feature programs for the radio industry.
“Mr. Master’s team has deep expertise in network radio software and has spent more than two
decades of developing market-leading products that meet the unique needs of its long-time customers,” said David Bercal, CEO of Banyan Software. “We are delighted to welcome Mr. Master to the Banyan family of companies and look forward to supporting the future growth of the business in the years to come.
Mr. Master was founded by the President Stu Jacobs. He commented, “We have a great team and product that Radio has embraced as its traffic and production workflow solution. The partnership with Banyan marks an exciting new chapter in our journey.
Jacobs remains in his role as CEO and will work alongside Banyan.
Mr. Master’s client list includes iHeartMedia, Cumulus Media, Townsquare Media, Audacy Inc. and Cox Media Group.