Business plan

Mequon Man’s Medical Device Prototype Is Finalist in Governor’s Business Plan Competition | Ozaukee County Business News

MADISON — A Mequon man is among 26 people to qualify for the finalist round of the 19th annual Wisconsin Governor’s Business Plan Competition.

Dr. David Joyce, associate professor of cardiothoracic surgery and transplant surgery at Froedtert and the Medical College of Wisconsin, emerged after two rounds of judging in the competition hosted by the Wisconsin Technology Council and its sponsors and volunteers.

Joyce is the co-developer of the medical device Hoplon, which is used to treat blood clots that form inside mechanical heart pumps or left ventricular assist devices (LVADs).

Current treatment options are extremely risky and invasive, typically requiring surgical exchange of the LVAD, Joyce said.

The Hoplon VAD Maintenance System can remove these blood clots without the need for invasive surgery and with minimal risk to the patient.

Joyce studied biology at the US Air Force Academy and medicine at Harvard University and was a surgical resident at Johns Hopkins.

The mission of the Governor’s Business Plan Competition is to encourage entrepreneurs at the start-up stage of technology-focused businesses in Wisconsin. The competition connects promising entrepreneurs to a national network of community resources, expert advice, high-quality education, management talent and possible sources of capital.

Finalists will submit a 15-minute pitch deck for review by a panel of approximately 75 judges. Each plan describes the main product or service, defines the customer base, estimates the market size, identifies the competition, lists the members of the management team and provides key financial data.

Finalists are also encouraged to provide feedback from a potential or current customer.

The top 12 business plans, known as the Diligent Dozen, will be announced at the end of May. All 12 will present live at the 2022 Wisconsin Entrepreneurs Conference June 1-2 in Milwaukee. More information will be available in the coming weeks at

Sponsors contribute cash, office space, legal assistance, accounting, information technology consulting, marketing, event space and more. Approximately $2.5 million in cash and in-kind prizes have been awarded since the competition’s inception in 2004.

The Wisconsin Economic Development Corp. is a major sponsor.