FAIRFAX Go. — June 5-11 is Bed Bug Awareness Week, an annual designation recognized by Chase’s calendar of events to remind consumers to stay alert for bed bugs while traveling. The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is watching this week by educating the public through various media relations and social media tactics on the signs of an infestation and the importance of working with a licensed pest control professional to treat an infestation.
“Americans are eager to resume their travel plans and this summer will likely see a significant increase over the past two years. However, it puts more travelers at the ever-present risk of encountering bed bugs,” said Cindy Mannes, executive director of PPMA. “Hotels and rental properties that may have seen fewer visitors of late will see an influx of tourists, increasing their vulnerability to these blood-hungry pests. For this reason, it is imperative for them to have a pest control partner on call in case something goes wrong.
During this Bug Awareness Week, PPMA will dedicate all @PestWorld social media pages to the fight against these persistent pests, highlighting its bed bug videos and PestWorld.org content. PPMA is calling on all pest control companies to join this awareness initiative by focusing their social media content on bedbugs throughout the week and using the #BBAW hashtag in all posts.
PPMA has also created a Bed Bug Awareness Week Toolkit that can be downloaded for Mainframe subscribers at PPMAMainframe.org, an exclusive digital marketing hub containing hundreds of custom-designed marketing materials and assets. by professionals that pest control companies can use to promote their business. The toolkit contains a customizable press release, suggested social media content, Bed Bug Awareness Week logos, high-resolution photography, media training materials and video content that can be directly integrated into a company’s website.