Business research

IDC Appoints Linus Lai as Chief Analyst and Head of Digital Business Research for Australia and New Zealand

SYDNEY, AUSTRALIA, July 29, 2022 – IDC has appointed veteran research director and thought leader Linus Lai as chief analyst and head of digital business research for Australia and New Zealand (A/NZ), effective immediate. He will proactively promote the local team of industry analysts and talented consultants in Australia and New Zealand, complementing IDC’s international research expertise. Lai will also lead IDC’s new digital business research, which examines how organizations and technology leaders are ushering in a new era – from scaling digital to running a viable digital business post-COVID. -19.

“A new breed of digital-focused CEOs has emerged. We expect CEOs to use technology strategically to compete and stay relevant to customers, with the goal of achieving half of their revenue from digital business models and services by 2027,” says Linus Lai, Chief Analyst and Head of Digital Business Research, IDC A/ NZ.

In this role, Lai will also examine how CEOs can prioritize critical capabilities such as empathetic customer experience (CX), digital trust, and a hybrid workforce. These include technology investments in CX applications, security platforms, intelligent automation, artificial intelligence (AI) and employee experience (EX). He will also be responsible for providing information and analysis on the adoption, integration and management of these solutions by the company. This includes sourcing strategies, vendor selection and identifying emerging trends in business and technology solutions among technology buyers in Australia/New Zealand.

“If there’s one lesson we’ve learned from the COVID-19 pandemic, it’s that digital is business. Organizations needed to leverage digital technology and adapt to new ways of working, operating and doing business. Our recent DX 2021 impact survey from IDC business and technology leader APJ shows that transformation leaders outperform the rest of the market, earning more revenue (28%) and operating profit (24%)” , adds Lai.

IDC defines a digital business as creating value based on digital technology. That implies :

  • Automated processes in contact with customers and internal operations.
  • Sourcing and delivering data-driven products, services and experiences.
  • Multi-stakeholder orchestration of ecosystem collaboration, co-creation and co-innovation.
  • Attraction, growth and continuous development of a digital workforce.

Linus Lai is a senior member of the Asia/Pacific Research Group on Software and Services. He has over 25 years of enterprise IT experience in the region. Based in Sydney, he leads IDC’s research programs in the areas of digital commerce, security, services, and the CIO agenda. Linus is a founding member of IDC Global’s Future of Digital Innovation Council and serves on the judging panel for IDG Australia’s CIO50, CSO30 and ASEAN CSO30.

Linus is frequently quoted in various publications and media and is a regular presenter at industry forums, customer events and strategy workshops.

IDC Australia and New Zealand, Managing Director, Tehmasp Parekh, welcomes the appointment: “In the post-COVID-19 pandemic, organizations are increasingly looking for critical guidance on how they can stay competitive with a state “digital-first” mindset and leverage technology to create more value for their business. Linus will lead IDC’s unparalleled global and regional market research, provide credible forecasts, provide insightful research analysis and advice to help organizations in Australia and New Zealand thrive in the digital-first economy.

To learn more about IDC’s digital business research, contact Linus Lai [email protected] IDC will also publish a report, The CEO of Digital-First: Pathfinder for Digital Business, which will be available in August 2022.


About IDC

International Data Corporation (IDC) is the world’s leading provider of business information, consulting services and events for the information technology, telecommunications and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on IT technology, benchmarking, and procurement, as well as industry opportunities and trends in more than 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business goals. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the global leader in technology media, data and marketing services. To learn more about IDC, visit Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC-Blog for industry news and insights.


Companies covered


Regions covered

Asia-Pacific, Australia, New Zealand

Topics Covered

Applications, COVID-19, Digital Innovation, Future of Digital Innovation, Leadership Transformation, Software