Business research

HEC Paris in Qatar launches the country’s first corporate research laboratory

HEC Paris in Qatar, the regional campus of HEC Paris, which was recently ranked number 1 by the Financial Times 2022 in Executive Education, has launched Qatar’s first Business Research Laboratory to develop local and regional educational materials for its World-class Executive MBA, Specialized Masters and tailor-made business programs. The lab’s goal is to become the best in the GCC/MENA region by 2024.

Its activities will include writing business case studies for custom and executive programs, publishing and disseminating business case studies for a wider audience, and conducting basic and industry-specific research. The lab also aims to develop simulations for an exceptional learning experience and to collaborate with various governmental, semi-governmental entities and key private companies in Qatar to write globally relevant and challenging educational materials based on situations from the Qatar and GCC companies.

“The Business Research Laboratory of HEC Paris in Qatar aims to create world-class educational materials for its offerings in Qatar and the rest of the world, including in Europe and the United States where management issues in the Gulf arouse keen interest. This material includes business case studies, research and simulations to enhance the learning experience,” confirms Dr. Pablo Martin de Holan, Dean, HEC Paris in Qatar.

Joshua Kobb, Executive Director of Partnerships and Growth at HEC Paris in Qatar, says, “Developing learning materials from the region and for the region helps ensure the relevance of our teaching for learners based here. At the same time, we are able to advance our educational mission to help the global business community understand the context and dynamics of Qatar and the region. We thank the Qatar Foundation for supporting the Business Research Laboratory, which is HEC Paris’ first international hub.

The lab is led by Senior Case Writer Deval Kartik Ph.D. who holds an MBA in Marketing from the Institute of Management Development and Research, Pune, India, and a Ph.D. in Marketing from Anglia Ruskin University, Cambridge, UK.

“Dr. Deval brings a wealth of expertise to the new lab, including two decades of post-graduate teaching, extensive experience in writing, editing, publishing and teaching case studies, conducting workshops and mentoring new case writers.As Senior Case Writer, she takes on the challenge of creating a high-quality repository of original case studies focused on Qatar and the GCC, but aimed at the world whole,” says Dr. Martin de Holan.

The case study method of learning was first adopted in management education by Harvard Business School in the 1920s and has since become one of the most widely accepted teaching methods and more successful in business schools around the world. The method has been described as “the art of dealing with uncertainty” – where the instructor serves as planner, host, moderator, devil’s advocate, fellow student and judge in search of solutions to problems and real-world challenges. The methodology has proven itself. very popular and effective in providing a practical and hands-on approach to real business challenges. With the case study method, participants learn from professors and from each other, through highly interactive analyzes and discussions. HEC Paris has become one of the earliest advocates of the case study teaching method in the 1930s and in Qatar since its first day 12 years ago.