Of all the major broadcast television groups in the United States, gray television has become one of the most active purchasers of low-power television installations. With ATSC 3.0 providing Internet broadcast and NEXTGEN TV opportunities, the company run in tandem by Hilton Howell Jr. and Pat LaPlatney has actively sought to ensure full DMA live coverage of its stations through these LPTV agreements.
The latest to be filed with the FCC involves four properties, two of which are located in Alabama. The others are in southern Illinois and Shreveport respectively.
There’s also a second filing pending FCC approval, and it’s a Mississippi Gulf Coast LPTV property.
An asset purchase agreement seeking FCC approval sees Gray agree to acquire the following properties from L4 media group:
- WBXA-CD, Birmingham, Alabama.
- WBXM-CD, Montgomery, Alabama.
- KBXS-CD, Shreveport, La.
- WBXC-CD, Champagne, Ill.
The transaction is valued at $1.25 million and Patrick Communications acted as broker in the transaction, representing the seller. Brokerage fees of $62,500 will be retained by Patrick.
What is L4? It is a Chicago-based entity led by Scott Saldana, as a manager.
Gray already owns the NBC affiliate in Montgomery, WSFA-12, and one of the largest FOX affiliates in the South, WBRC-6.
KSLA-12 in Shreveport is also gray property, as the company marks its entry into Champaign.
In the second transaction, Gray agrees to purchase WGUD-LD in Pascagoula, Mrs., of Scranton Broadcasting Co., of Pascagoula. It is led by Tim Wall.
Gray pays $400,000 for the property.
Pascagoula is home to Gray’s WLOX-13, a dual CBS/ABC affiliate in the Biloxi-Gulfport market.