Herd and Rallya woman-owned integrated communications and marketing agency based in Colombia, has named Merritt McNeely its new CEO.
McNeely, who has held a senior position with the agency since the spring of 2018, will lead strategic planning, financial management and business development, as well as the agency’s key spokesperson, according to a press release.
“It is a dream come true to have a trusted colleague take on the role of Managing Director,” said Tracie Broom, co-founding partner of Flock and Rally, in the press release. “Merritt’s skills, experience and commitment to our unique corporate culture – along with our shared vision of measured growth – make her a natural fit for the role of CEO.”
McNeely joined Flock and Rally in April 2018 as vice president of marketing and in 2020 was promoted to executive vice president, the statement said. Since joining the agency, it has more than doubled in size and revenue and received dozens of awards.
“This is a looping moment for me, having worked with Flock and Rally as a client several times over the years,” McNeely said in the statement. “It has been an honor to be part of this agency’s remarkable growth over the past four years and now it is a privilege to be tasked with leading this incredible team as we continue to move forward.”
McNeely was previously Director of Marketing and Memberships for the SC State Museumwhere she led statewide marketing and communications for the 2014 grand opening of the museum’s new observatory and planetarium, and co-founded and co-chaired the 2017 Total Eclipse Weekend, which drew hundreds of thousands of travelers to the Midlands for the total sun exposure that year. eclipse.
She also served as Executive Director of the Five Points Association from 2005 to 2013, where her accomplishments included the installation of a new fountain at Saluda Avenue and Blossom Street and the creation of a public monument at Harden Street and Santee Avenue to honor the Hootie Group and the Pufferfish. She currently serves on the board of the Five Points Association and has served on many local boards and committees, including the Columbia Design League, Animal Mission, and Babcock Center Foundation.
She was named one of the region’s “women of influence” by the Columbia Regional Business Report.
McNeely holds a degree in public relations from the School of Journalism and Mass Communications at the University of South Carolina.
Contact Christina Lee Knauss at 803-753-4327.