Ferrari chief executive Benedetto Vigna will present the automaker’s latest business plan this week, paving the way for the Italian brand in the age of electrification.
Ferrari has already started revamping its lineup with the introduction of hybrids, including the SF90 Stradale, SF90 Spider, 296 GTB and 296 GTS. One area of the new business plan is expected to focus on establishing new partnerships, similar to Ferrari’s work with Yasa which supplies it with electric motors.
We know Ferrari will introduce its first all-electric vehicle in 2025, but that doesn’t mean it’s ditching the internal combustion engine altogether. In fact, Vigna confirmed earlier this year that Ferrari is working with partners to develop bio and synthetic fuels that will allow it to continue producing some of the best engines in the industry. Reuters Remarks.
Read more: Ferrari is said to be building an electric vehicle and a hybrid production line in Maranello
“We should expect a clear focus on technology transition, qualifying the key burning question as how the business will evolve in this new environment, not just in terms of the product portfolio,” Partner for Automotive Practice at the management consultants Oliver Wyman, Marco Santino, said of the upcoming business plan.
Analysts believe there are a number of areas where Vigna can score the automaker. These include intellectual property, data and connectivity, Formula 1 and the increased complexity of manufacturing.
“There’s a lot to do on the next capital market day to change the valuation metrics for a company that seems to have been on autopilot for the past few years and may need a transformation strategy,” Jefferies analysts added.
Ferrari’s most important new model will be the Purosangue. Although we do not yet know the exact date of presentation of the SUV, we do know that it will go into production this year and will hit the market with a V12 engine. It will rival the Lamborghini Urus and Aston Martin DBX and is expected to prove to be the company’s best-selling model.