Business report

Comcast Connects to FIA Rally Championships

The division of Comcast Cable, which provides media and entertainment technologies to content providers, operators and advertisers, says its cloud video platform is being deployed as a new unified back-end platform by WRC Promoter GmbH for take charge of four off-road races with a global fan. Next.

Comcast Technology Solutions has signed the agreement, placing it in an important technology position for the FIA ​​World Rally Championship (WRC), FIA European Rally Championship (ERC), World Rallycross Championship Championship (World RX) and the FIA ​​European Rallycross Championship (Euro RX).

In addition, Comcast Technology Solutions will power the upcoming 24/7 Rally TV Channel, which will feature all syndicated championships across global TV networks and OTT platforms, slated to launch next year.

WRC Promoter is jointly owned by Red Bull Media House and KW25 Beteiligungs GmbH. He is responsible for all commercial aspects of the FIA ​​World Rally Championship, FIA World Rallycross Championship and FIA European Rally Championship, including television production, marketing and rights. worldwide sponsorship.

“As our sport grows, we remain committed to delivering the most comprehensive and engaging rally and rallycross experience for fans around the world,” said Jona Siebel, managing director of WRC Promoter. “We selected Comcast Technology Solutions for its global expertise and market-proven scalability. Its centralized cloud video platform will help us deliver a unified experience across all devices and markets for WRC, ERC, World RX and Euro RX fans around the world. We look forward to working together today and on future innovations such as our 24/7 channel to syndicate the FIA ​​Championships across TV networks and OTT platforms.

Specifically, WRC Promoter will use Comcast Technology Solutions’ cloud-based video platform to provide a comprehensive video management platform for centralized ingest, transcoding and processing of live and on-demand video; metadata management; content recommendations; content protection and rights enforcement; commerce and subscription management; content delivery; and streaming to connected devices and apps.