New initiative as part of BEX’s ongoing efforts to support and promote IBDs and manufacturers; A long-awaited NBAD report key to both in the current climate
Asheville, NC (March 30, 2022) – In the second of their good faith outreach campaign to existing and potential customers, the online bike market BikeExchange (BEX) is once again delivering added value to its members: all current and new BEX clients based in North America will receive the highly anticipated Cost of Doing Business (COB) report from the National Bicycle Dealers Association (NBDA).
Long considered a benchmark report for doing business in the U.S. cycling industry, the CDB report will be released in July after a seven-year hiatus. This further strengthens BEX’s support for physical retailers as well as direct-to-consumer manufacturers, while promoting the critical importance of deep data in an ever-changing marketplace. The report is worth $399.
The benefits of this offer are manifold, says Heather Mason, president of the National Bicycle Dealers Association. “This is one of our most requested reports, and many members of our community who know it’s coming soon are thrilled. We are grateful beyond words to BikeExchange for their generosity in helping distribute this valuable data.
“The CDB is the only data report of its kind. Retailers can use the information to compare their store with other retailers, both similar and variant,” adds Mason. “This can allow them to spot the differences and make the necessary corrections to improve performance. Bicycle retailers who paid attention to the data from the previous study were guided in modifying and adjusting their activities to achieve a pre-tax net profit on the sale of new bicycles – in some cases, for example, by adding used bikes to their merchandise line. Suppliers and manufacturers can use it as a guide to determine what margins work best for retailers. A brand that understands the real importance of taking action to help its authorized resellers achieve a fair and equitable bottom line will appreciate the data from the CODB study.
The BEX team also looks forward to the report and the opportunity to share it with its customers. “The CDB report is recognized across the industry, and we’re looking forward to seeing this year’s report, especially after the break,” said Derek Colfer, CEO of BEX North America. “But we also know that, especially in an unpredictable market, some businesses might need cash for more urgent expenses. So we thought this would be a good way to get the report out to all of our valued current and potential retailers and DTC brands. »
ABOUT BIKEEXCHANGE: BikeExchange Limited (ASX:BEX) is a leading operator of global cycling-focused online marketplaces that enable a dedicated and growing global audience of consumers to connect and transact with thousands of retailers and brands. The company was founded in Melbourne in 2007, with the aim of bringing together the fragmented global cycling industry to trade and evolve. BikeExchange listed on the Australian Stock Exchange (ASX) in February 2021. Today it is home to over 1,500 brands, over 1,650 retailers and over 900,000 products globally, with an annual audience of over 28 million consumers .
About NBDA: The National Bicycle Dealers Association (NBDA) is the association of bicycle industry retailers established in 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, discount programs for members and promotional opportunities.