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Berkshire Hathaway Launches New Development Division in Colombia > Columbia Business Report

Berkshire Hathaway HomeServices Midlands Real Estate starts Raising Columbia SC, a new residential property development hub. Columbia native Shayla Riley will lead the effort, joining the team as president of sales and new build development, according to a press release.

Riley will work with Andrea Reynolds, owner and broker of BHHS Midlands Real Estate, to reinvent the framework for urban development through the new division.

“The highlight of my career led to this incredible opportunity,” Riley said. “Our goal of cultivating community is to breathe new life into urban residential development, and I’m grateful for this chance to improve and give back to the community that raised me and my entire family.”

Raising Columbia SC’s mission is to increase homeownership opportunities in the Columbia area by developing multi-family and single-family residences that prioritize access, density, and innovative living experiences to maximize economic impact, according to the release.

The new division will focus on encouraging multifamily ownership opportunities in underutilized and underdeveloped areas.

“There is a demand and a need for vertical developments in Colombia,” Reynolds said. “Our community is ready for more multi-family housing and ownership with access to the great amenities that are here. I am delighted to have Shayla on our team to expand BHHS Midlands offerings by bringing new creative developments to the region. His passion and dynamism make him an ideal person to take charge of this effort.

Riley has over 20 years of experience in residential home sales, new construction rental management, vertical and multi-family residential development, and traditional new construction home sales. She led the success of two downtown residential buildings, Land Bank Lofts and Pulaski Square, and helped convert and lease historic buildings into multi-family housing communities for professionals and students.

She serves on the Board of Trustees of the Contemporaries of the Columbia Museum of Art and is a member of the City of Columbia Affordable Housing Task Force and Leadership Columbia 2023.

“Increased home ownership strengthens community attachment,” Riley said. “I look forward to passing on my passion for community to future homebuyers while reinventing what defines a home. A house means more than a single-family structure, and multi-family ownership is the indicator of a progressive city.

Contact Christina Lee Knauss at 803-753-4327.