Business plan

Annual business plan competition held at Concord University

ATHENS, WV (LOOTPRESS) – Concord University held its 4and Annual Business Plan Competition at University Point on the evening of March 3, 2022. Multiple teams competed with record numbers of viewers watching the competition via Zoom or in person.

Ellie Hawcroft, a junior from Barnsley, England, emerged from the competition winning first place and the top prize of $800, as well as the popular vote which earned her an additional $300.


Ellie’s first up was “NutriKick”, an idea for a more nutritious and delicious food and drink option for college students, especially those who are athletes who have late practices beyond cafeteria hours. Ellie is majoring in business administration.

Second place went to “Picture-Perfect Wall Mount”, a product idea to help level pictures when hanging them on walls. That team included Issac Prather, a senior Nicholas County entrepreneurship researcher majoring in resort management and a minor in entrepreneurship and Jenna Cooper, a sophomore from Fayette County majoring in health sciences. Issac and Jenna won $500 for their second place finish.

Third place went to “The Midnight Hour,” a lounge idea with extended hours to help accommodate those working the atypical 9am-5pm workday. Aimed at busy students and healthcare workers, this lounge would offer a wide variety of services. The team of Kalei Adkins and Makenzie Fugate won $250 for third place.

Kalei is a sophomore from McDowell County, majoring in business administration and minoring in entrepreneurship. She is also an entrepreneurship researcher. Makenzie is a sophomore from Greenbrier County, majoring in business administration.

“While I’m always excited about these contests, this was definitely one of our best,” said Dr. Angela Addair, Director of Entrepreneurial Studies. “We had record viewership as we provided both an in-person zoom option and a virtual zoom option. There wasn’t a single idea presented that I couldn’t see coming to market. Everyone did so well.

“These competitions continue to get better and I couldn’t be more excited for each of these participants. I continue to see the entrepreneurship program grow on our campus, and it makes me so grateful to be able to be a small part of these students’ ideas,” she said.

For more information about entrepreneurial studies at Concord University, please contact Dr. Angela Addair at [email protected] or 304-384-5245.