Business report

A Familiar Former Univision Head Goes Public

He is a former president/general manager of Univision Communications properties in Los Angeles, and prior to assuming that role in 2017, he ran media facilities in Austin and San Antonio for 11 years.

Now he’s returning to Lone Star State television by taking on the role of CEO for “Austin PBS.”

Luis Patino took up his new duties on Monday (03/21).

And like Austin PBS sees it, he joins the operation “at a pivotal moment in the station’s history”.

Austin PBS explains, “As the opening of our new home – the Austin Media Center – at ACC Highland rapidly approaches, Luis will lead the organization on an ambitious journey of transformation, embracing our new partnership with Austin Community College. to engage digital native generations and expand our reach and impact to a diverse and growing Central Texas community. He will build on the tremendous strengths and unique assets of Austin PBS, ensuring that we stay true to our mission while maintaining our entrepreneurial spirit to be a leading public media organization in a dynamic media landscape. and changing.

While in Austin, Patiño served on several nonprofit boards, including Austin PBS.

Patiño spent a total of 16.5 years at Univision, and from late 2011 to August 2014, he served as Senior Vice President of Operations, Advertising Sales, Marketing, News and Production for Univision O&O throughout the Southwest, including properties in San Francisco, Sacramento, Fresno, Bakersfield, Phoenix, Tucson, Austin and San Antonio.

From 1998 to 2005, he was National Sales Manager for Entravision Communications in San Diego.

Patiño succeeds the retiree Bill Stotesbery.

“I am so impressed with Luis’ experience and his deep involvement in empowering and educating communities through the media,” the chairman of the Austin PBS board said. Ryan Nixon in a press release. “As a leader who cares about diversity, community, and challenging the status quo, we couldn’t be more thrilled to have him join the Austin PBS team as our new CEO.”

Austin PBS is made up of KLRU-18; its current branding began in November 2019.